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Paid Content of the internet version of the sports daily Sport - case study
Chroust, Karel ; Turková, Kateřina (advisor) ; Macková, Veronika (referee)
The diploma thesis "Paid content of the Internet mutation of the sports newspaper Sport - a case study" deals with paid content on the Internet mutation of the Sports newspaper. Paid content has been booming in recent years, and more and more readers are willing to pay for quality news. The work provides a comprehensive description of the form of paid content on a narrowly specialized sports medium. The practical part consists of the main research question "What form does paid content take on a specialized medium?" In my opinion, for quality paid content, the following trinity is required to work together - content, editors, subscribers. In my thesis, I will focus on the first two areas - content and editorial. First, I will conduct a quantitative content analysis of articles that have been published in premium content. I will answer a series of secondary research questions through quantitative content analysis. This will give me enough information about the form of the content. However, since the editorial information cannot be found, I will interview them to find out what benefits this content brings them.
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Paid Content of the internet version of the sports daily Sport - case study
Chroust, Karel ; Turková, Kateřina (advisor) ; Macková, Veronika (referee)
The diploma thesis "Paid content of the Internet version of the Sport daily - case study" deals with paid content on the Internet version of the Sport newspaper. Paid content has experienced great growth in recent years and more and more readers are willing to pay for high-quality news. The thesis provides a comprehensive description of the form of paid content in highly specialized sports newspapers and media. The practical part consists of the main research question "What are the benefits of paid content on a specialized medium and what does it look like?" My goal is to explore each of these components separately in the practical part. The quantitative content analysis of articles that have been published in premium content will be the first performed. Each of these components will be examined separately in the practical part. A series of secondary research questions will be answered through quantitative content analysis. That will give me enough information about the form of the content. However, since information about the newsroom and subscribers cannot be found, I will interview them to find out what benefits are brought to them.
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The impact of paywall introduction for the IHNED.cz news website
Janíková, Simona ; Hájek, Roman (advisor) ; Němeček, Tomáš (referee)
This diploma thesis summarises the development of paid content of ihned.cz, on-line news server of the Czech economic daily Hospodářské noviny. It observes the influence of paywall from August 2014 until April 2015. The aim of the implementation of paywall was to show that the content created on the server was valuable. The theoretical part deals with new challenges media face, including economic and technological changes; it describes the rise of commercialization and media reaction, and solution for these changes in the form of convergence and digital-first concept. The diploma thesis is viewed through the political economy of media approach. It focuses on monetization of content, the willingness of readers to pay for on-line news, traditional and alternative revenues of media, and it describes the examples of implemented paywall in other media. In the practical part, the thesis describes how paywall influenced economic revenues, specifically the digital subscription, advertising and financial results of the publisher Economia, which is providing the server ihned.cz. In this part, the thesis describes the influence of paywall on visits, page views, real and unique users, readership, and work of journalists. The practical part of the thesis includes statistical data and reports as well as...
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What are Czech Readers Willing to Pay For: The Defining Aspects of Paid Content of the Deník N News Website
Havlík, Tomáš ; Křeček, Jan (advisor) ; Miessler, Jan (referee)
This diploma thesis examines the trend of subscription news content on the internet. It deals with the use of paywall as one of the possible future business models of media in the digital sphere in contrast to the advertising-based business models that dominate in the Czech Republic now. This phenomenon is explored on the example of the relatively new journal, Deník N. The theoretical part of this paper examines the transformation of the media industry in the world and in the Czech Republic and the challenges this transformation brings. Based on a comparison and analysis of a number of academic papers and examples from practice, this thesis examines the defining aspects of publishing news content on the internet and the possibilities of its monetization. Furthermore, this thesis presents a detailed profile of Deník N, with the help of public data and interviews with the management of its newsroom. This theoretical framework then provides the background for the following research methodology and its implementation. The practical part of this paper is a quantitative analysis of the content of Deník N in comparison with the digital news platform Aktuálně. This analysis deals with the specifics of paid content in comparison with content available for free, and it questions the added value of Deník N...
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Monetization of digital content in Czech media
Pavlović, Martin ; Klimeš, David (advisor) ; Shavit, Anna (referee)
This bachelor thesis focuses on the trend of direct monetization of digital newspaper content. At the beggining, it examines the development of monetizing and puts it in the context of media market transformations after the mass expansion of internet connection. Subsequently it explores other reasons that lead to the surge of paywalls, analyses particular approaches to direct monetization and discusses some aspects which affect the overall success of imposing fees. The theoretical part is concluded with a discussion about several problematic sides of direct monetization and defining some elemental techniques which publishers use to attract new subscribers. The practical part provides an analysis of digital subscription offers in selected Czech media and marketing activities which they use to support sales. Followingly, the work elaborates on its own survey which focused on attitudes of Czech readers towards paid internet content and their preferences regarding particular offers, such as price level or periodicity of subscription payments. As a part of the practical section, three interviews with media representatives were conducted and the acquired findings are used throughout the thesis.
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The system of sharing articles from printed newspapers to websites Hospodářské noviny and MF DNES
Hronová, Markéta ; Soukeník, Štěpán (advisor) ; Wolák, Radim (referee)
This Master's thesis examines the sharing of articles of printed newspapers - Hospodářské noviny and Mladá fronta DNES - on their respective websites. Firstly, research of scientific papers presents how foreign newpapers deal with digitalization and which models of sharing and paid content they apply. Using quantitative analysis this thesis examines, which of the two newspapers shares more free articles on-line (Mladá Fronta DNES on the server iDNES.cz and Hospodářské noviny on iHNed.cz and Aktuálně.cz). The quantitative analysis compares the content of the National news section in January 2015 and January 2016, so it also observes the development of the respective article-sharing policies over time. The hypothesis is that Hospodářské noviny share more free articles than Mladá fronta DNES. The reason is that Hospodářské noviny have a single editorial office for their printed and online articles. More details regarding the policies of paid content are provided through semi-structured interviews with representatives of the respective publishing houses. This Master's thesis also presents the advantages and disadvantages of single and separate editorial offices (newsrooms for printed and online articles), describes the processes of article- sharing, illustrates business models that the publishing...
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Impact of smartphones and tablets on today's media development
Kovář, Jan ; Jirků, Jan (advisor) ; Švelch, Jaroslav (referee)
! ! Abstract This thesis explores and analyses influence of smartphones, tablets and e-readers launch on today's media development both from publisher's and media consumer's view. Main goal of this work is to map turbulent media evolution thanks possibilities, brought by revolutionary devices especially iPhone and iPad and their impact on publishing houses and traditional media. The thesis envisages the future of printed media and its co-existing together with the digital versions of traditional titles, possibilities and consumer willingness to pay for the digital content and specifics of the copyright in the digital media world. Least but not last thesis tries to discover individual target groups of each media including their typical behavior and arguing over the diversion from the traditional media towards the digital media.
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Impact of smartphones and tablets on today's media development
Kovář, Jan ; Jirků, Jan (advisor) ; Švelch, Jaroslav (referee)
! ! Abstract This thesis explores and analyses influence of smartphones, tablets and e-readers launch on today's media development both from publisher's and media consumer's view. Main goal of this work is to map turbulent media evolution thanks possibilities, brought by revolutionary devices especially iPhone and iPad and their impact on publishing houses and traditional media. The thesis envisages the future of printed media and its co-existing together with the digital versions of traditional titles, possibilities and consumer willingness to pay for the digital content and specifics of the copyright in the digital media world. Least but not last thesis tries to discover individual target groups of each media including their typical behavior and arguing over the diversion from the traditional media towards the digital media.
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The transformation of publishing house Economia into multimedia organization
Štefánková, Aneta ; Čermák, Miloš (advisor) ; Lysoněk, Tomáš (referee)
The diploma thesis summaries the transformation of publishing house Economia during the period July 2013 and December 2014. The aim of the transformation was to change Economia as a traditional publishing house focused on the print newspapers into multimedia organization. The thesis describes main changes in within the publishing house - foundation of integrated newsroom, acquisition and integration of Centrum Holdings company, integration of separated newsrooms, creating the digital versions of traditional newspapers, launching of new media types, changing the business models, innovation of traditional titles, developing of new job positions and new projects using more of the different departments of the publishing house. The thesis focuses mainly on changes on the editorial level; the chapters on integration of Centrum Holdings are being considered also from the aspect of management and human resources level. Interviews with the managers of Economia publishing house are the valuable part of the case study. The theoretical part of the diploma thesis sorts the trends and challenges that are faced by traditional publishing houses. Terms like information society, media convergence, digitalization are edefined. The changes related to launch of Web 2.0, social networks and portable electronic devices...
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